Recycling has been taken to a whole new level thanks to a special type of seeded paper that grows into flowers. The ‘Plant-It’ cards are impregnated with flower seeds that act like a mulch to retain moisture. Once the green-fingered receiver has read the card they follow simple planting instructions and watch it sprout wild flowers a few weeks later.

The cards were designed by the Oakthrift Corporation in partnership with an American company. The Plant-It seeded paper is made from 100 per cent re-cycled paper, soy-based inks, and organic pigments which grow into flowers when planted. The cards germinate quickly if planted inside. If recipients wish to sow them outside Mr Woolf recommends planting them in autumn as cool winter weather helps the seeds to germinate for the following year.